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Your Book--Your Way
HOUGHTON MIFFLIN selected Izbickas to launch the identity and capabilities package for their newly formed Custom Publishing Division.
The Custom Publishing Division allows educators to decide the contents of their own texts. They can tailor textbooks and supplements to suit specific research interests and teaching approach. A unique 5 step process produces a customized text, your book--your way, an ideal alternative to traditional college publishing.
The new identity and capabilities package required a stunning visual approach to captivate potential educators with this unique resource to deliver customized texts. Vibrant colors and direct, to the point copy outlined the process and benefits offering endless possibilities of custom publishing. The launch proved a tremendous success and Houghton Mifflin moved into the next chapter of publishing.