Izbickas :: Designs the right path for growth

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The Right Path for Growth

HALE RESERVATION is a private, nonprofit educational organization that manages over 1,100 acres of woodlands, ponds and trails as well as summer day camp programs which serve over 4,400 children annually. Like many non-profits, Hale's brand presence was an unintended evolution of concepts and images without holistic interpretation. As Hale Reservation achieved national recognition for it's camp programs, it was time for a corporate identity which reflected it's accomplishments. Izbickas was called upon to develop and transition an identity program which reflected Hale's legacy as well as visionary direction.

Hale Reservation's corporate and brand identity was developed as an umbrella identity with segmented business models assigned brand extensions. This allows for unique marketing and fundraising materials while maintaining corporate brand integrity. Materials are coordinated and fused with a singular editorial voice yet address each market segment.

Specific components include a corporate identity package, brand extensions, annual reports, marketing brochures, newsletters, signage, forms, apparel and fundraising materials.



Corporate Identity
Brand Extensions
Print and Collateral